A moment for Sulwhasoo.
Explore Sulwhasoo skincare, from First Care Activating Serum to creams and sun care.
Explore the collectionCARE STARTS WITH UNDERSTANDINGFind care for
Find care for
your skin concern.
Korean, Japanese and Chinese skincare. Clear answers for dry skin, blemishes and more, with a routine you can stay consistent with.
Cleansers
Serums
Moisturisers
Sunscreens
Masks
TonersDiscover your next skincare favourite
Explore skincare from Sulwhasoo, Florasis, COSRX and SHISEIDO.
Discover Florasis.
Explore Florasis skincare, from cleansing oil to face cream and lip care.
Explore the collection
Meet the Snail 92 cream.
Discover COSRX Advanced Snail 92 All in one Cream and explore the brand’s skincare collection.
Explore the collection
Discover the red icons.
Meet SHISEIDO Ultimune and Eudermine, and explore the brand’s Japanese skincare collection.
Explore the collectionScalp care
Explore scalp care →
Brands in focus
Discover the details that make each brand its own.
Meet First Care.
Discover First Care Activating Serum and explore Sulwhasoo’s skincare collection.
Discover Sulwhasoo
A moment of silk.
Discover Cellular Performance Lotion II (Moist) and explore the SENSAI collection.
Discover SENSAI
Discover cleansing oil.
Explore Florasis cleansing oil, presented in its distinctive green pump bottle.
Discover FlorasisTHE GLOW LINE-UP
A little more glow.
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YOUR DAILY SPF
Sun care you'll love to wear.
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THE KCJ EDIT
Three cultures. Your beauty ritual.
From Korea, China and Japan, a fresh perspective on everyday care.
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City pace. Your ritual.
Four moments in a full city day, each with one simple step.
08:00Morning · Protect
Out the door.
Finish with SPF before the commute. A light sun serum layers easily under makeup.
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13:00Midday · Refresh
Between meetings.
Keep it light: a hydrating toner refreshes without starting your routine over.
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19:00Evening · Cleanse
Back home.
Melt away sunscreen and the day with a cleansing oil, then follow with a gentle wash.
Discover the cleansing oil
22:30
Premium skincare
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Skincare technologyINSIDE SKINCARE INNOVATION
From the process to your routine.
Fermentation, vitamin A formulas and barrier blends. Discover how the details come together in the products we select.
Explore skincare technology
Fermentation, beyond the buzz
The named ferment and the finished formula matter. Explore examples from Japan and China.
See a product formula
Know your vitamin A
Retinal and retinol are different ingredients. Start with the exact formula and its directions.
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A thoughtful barrier blend
Look at how ceramides, panthenol and glycerin come together in a complete formula.
See a product formulaFormulation-inspired illustrations. Explore each product for its actual formula.
Everyday essentials
Shop the essentials →
THE PROFESSIONAL COLLECTIONDermal fillers,
Dermal fillers,
in focus.
Discover dermal fillers, skin boosters and polynucleotides from South Korea. Explore the formulation. Find the exact pack.
Explore dermal fillersFor qualified professionals only. Not for self-administration.
MADE IN SOUTH KOREA
FIND YOUR SKIN CONCERN
Browse all concerns What would you like to focus on?
Dryness & dehydration
Compare light layers, everyday lotions and richer creams.
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Sensitivity & comfort
Focus on complete formulas, familiar steps and comfortable textures.
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Uneven tone & dullness
Understand serum formulas and compare care for uneven-looking tone.
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Fine lines & firmness
Compare moisturisers, serums and eye care with realistic expectations.
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Oiliness & visible pores
Explore cleansing formats and lighter moisturising textures.
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Blemishes & acne-prone skin
Distinguish spot patches, rinse-off cleansing and everyday moisture.
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Daily sun protection
Compare the protection label, texture and exact regional formula.
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Scalp care & comfort
Explore shampoos, scalp masks and leave-in care for your everyday routine.
Explore careSTART WITH WHAT IS INSIDE
Explore all ingredients Get to know your ingredients.
A familiar name. A clearer choice. Explore the ingredients behind your everyday skincare.
Powder illustration
Niacinamide
Vitamin B3, used in formulas for a more even-looking tone.
See matching formulas
Hydrated gel texture
Hyaluronic acid
A water-binding ingredient used in hydrating formulas.
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Illustrations show ingredients or example formula textures, rather than photographs of pure raw materials.
Prefer to choose by feel?Shop by textureStart with your skin question.
Find a useful next step, then compare care from Korea, Japan and China.
AI skincare advisor
Your questions. A clearer next step.
Compare products, understand ingredients or plan a simple routine with our AI skincare advisor.
Product facts and reviewed skincare guidance. Your question is not saved as chat history.